Shopping Shein? Fast-fashion brand under scrutiny for forced labour, environmental impact

In This Story: Shein

Shein is a fast fashion brand, originally founded in China, at the website sheinside.com.

The UK arm of the business, with the website shein.co.uk, is run by a Hong Kong based entity, called ZOETOP Business Co., Limited.

The business has grown rapidly in the USA, where it has around a quarter of the fast fashion market, following endorsements from well known celebrities.

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In This Story: TikTok

TikTok, known in China as Douyin, is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based Internet technology company founded in 2012 by Zhang Yiming. It is used to create short music, lip-sync, dance, comedy and talent videos of 3 to 15 seconds, and short looping videos of 3 to 60 seconds.

ByteDance first launched Douyin for the Chinese market in September 2016. Later, TikTok was launched in 2017 for iOS and Android in most markets outside of mainland China; however, it only became available worldwide, including the United States, after merging with another Chinese social media service Musical.ly on 2 August 2018.

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In This Story: Xinjiang

Xinjiang, an autonomous territory in northwest China, is a vast region of deserts and mountains. It’s home to many ethnic minority groups, including the Turkic Uyghur people. The ancient Silk Road trade route linking China and the Middle East passed through Xinjiang, a legacy that can be seen in the traditional open-air bazaars of its oasis cities, Hotan and Kashgar.

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