Shein mega-IPO in danger: Here’s what you need to know
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Shein is a fast fashion brand, originally founded in China, at the website sheinside.com.
The UK arm of the business, with the website shein.co.uk, is run by a Hong Kong based entity, called ZOETOP Business Co., Limited.
The business has grown rapidly in the USA, where it has around a quarter of the fast fashion market, following endorsements from well known celebrities.
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