Sky News Australia published this video item, entitled “Major uptake of Black Friday sales great for Australian retail figures” – below is their description.
Sky News contributor Peter Switzer says Australians have really taken up the idea of Black Friday with Australian retail figures seeing an 89 per cent increase when compared with the preceding three weeks of average sales.
“The Black Friday sale goes to Saturday and Sunday and then becomes Cyber Monday, which is now a four-day shopping spree,” he said.
It’s called Black Friday because it’s the first day – the day after Thanksgiving – that businesses could go from being in the red for most of the year to going into the black because the shopping season starts.
“It was important for the US economy and is now important for the Australian economy. We first tried it in 2011. Apple went for it in 2013 with iPhone promotions.”
Sky News Australia YouTube Channel
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In This Story: Cyber Monday
Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. It was created by retailers to encourage people to shop online. The term was coined by Ellen Davis of the National Retail Federation and Scott Silverman, and made its debut on November 28, 2005, in a Shop.org press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”.
Cyber Monday takes place the Monday after Thanksgiving; the date falls between November 26 and December 2, depending on the year.
Cyber Monday has become the online equivalent to Black Friday and offers a way for smaller retail websites to compete with larger chains. Since its inception, it has become an international marketing term used by online retailers across the world.
In This Story: Thanksgiving
Thanksgiving is best known as a holiday celebrated in the United States on the fourth Thursday of November every year, usually through feasting, parades and travel to see family and friends, though celebrations were scaled back during the 2020 coronavirus pandemic.
The roots of the modern celebration lie in settlers celebrating their arrival in the Americas in the early 1600’s. It has been a public holiday since 1941 due to federal legislation, an annual tradition in the United States by presidential proclamation since 1863 and by state legislation since the Founding Fathers of the United States.
Traditionally, Thanksgiving has been a celebration of the blessings of the year, including the harvest. What Americans call the “Holiday Season” generally begins with Thanksgiving. The first day after Thanksgiving Day—Black Friday—marks the start of the Christmas shopping season.
