Shein Deal to Re-Enter India Comes With Strict Licensing Rules

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Bloomberg Television published this video item, entitled “Shein Deal to Re-Enter India Comes With Strict Licensing Rules” – below is their description.

Chinese-founded online fast-fashion giant Shein won approvals to re-enter India only after agreeing to a stringent licensing deal with Mukesh Ambani’s Reliance Industries Ltd., according to people familiar with the matter. PR Sanjai reports on Bloomberg Television.

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In This Story: India

India, officially the Republic of India, is a country in South Asia. It is the second-most populous country, the seventh-largest country by land area, and the most populous democracy in the world. New Delhi is the capital.

It has an exceptionally diverse population, with Hindus, Muslims, Christians, Sikhs, Buddhists, Jains and other religions speaking over 21 recognised languages.

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In This Story: Shein

Shein is a fast fashion brand, originally founded in China, at the website sheinside.com.

The UK arm of the business, with the website shein.co.uk, is run by a Hong Kong based entity, called ZOETOP Business Co., Limited.

The business has grown rapidly in the USA, where it has around a quarter of the fast fashion market, following endorsements from well known celebrities.

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