Dallas, a modern metropolis in north Texas, is a commercial and cultural hub of the region. Downtown’s Sixth Floor Museum at Dealey Plaza commemorates the site of President John F. Kennedy’s assassination in 1963. In the Arts District, the Dallas Museum of Art and the Crow Collection of Asian Art cover thousands of years of art. The sleek Nasher Sculpture Center showcases contemporary sculpture.
The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League as a member club of the league’s National Football Conference East division.
The Super Bowl is the annual championship game of the National Football League (NFL) – also known as American Football – in the United States. Since 2004, the game has been played on the first Sunday in February. It is the culmination of a regular season that begins in the late summer of the previous year.
The game was created as part of a 1966 merger agreement between the NFL and its rival the American Football League (AFL). The first game was played on January 15, 1967, after both leagues had completed their respective 1966 seasons. After the merger, each league was re-designated as a “conference”, and the game has since been played between the conference champions to determine the NFL’s league champion.
The New England Patriots and the Pittsburgh Steelers have the most Super Bowl championship titles with six each. The Patriots have the most Super Bowl appearances with 11. The National Football Conference (NFC) and the American Football Conference (AFC) are tied with 27 Super Bowl wins each.
The Super Bowl is the second-largest day for U.S. food consumption, after Thanksgiving Day. In addition, the Super Bowl has frequently been the most-watched American television broadcast of the year; the seven most-watched broadcasts in American television history are Super Bowls.
In 2015, Super Bowl XLIX became the most-watched American television program in history with an audience of 114.4 million viewers, the fifth time in six years that the game had set a record. The Super Bowl is also among the most-watched sporting events in the world, and is second only to the UEFA Champions League (soccer) final as the most watched annual sporting event worldwide.
Commercial airtime during the Super Bowl broadcast is the most expensive of the year because of the high viewership, leading to companies regularly developing their most expensive advertisements for this broadcast. Watching and discussing the broadcast’s commercials has become a significant aspect of the event. In addition, popular singers and musicians have performed during the event’s pre-game and halftime ceremonies.