ABC News (Australia) published this video item, entitled “Why don’t broadcasters value our World Cup? | ABC SPORT DAILY Podcast” – below is their description.
While Australian audiences are salivating at the prospect of a home World Cup, global broadcasters aren’t as convinced.
FIFA says they’re being low-balled by TV organisations in major European markets and have threatened to boycott networks rather than undersell.
Is it a reflection of market interest or a failure of broadcasters to invest in the women’s game? Is it a problem entirely of FIFA’s own making?
Today, Sam Lewis joins Patrick Stack to explain why the Women’s World Cup is struggling to rake in the TV dollars.
ABC News (Australia) YouTube Channel
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