ABC News (Australia) published this video item, entitled “Record Black Friday, Cyber Monday sales forecast as shoppers get in early | ABC News” – below is their description.
November has now outpaced December as the biggest retail trading month of the year and shoppers are planning to spend even more this Black Friday and Cyber Monday in an effort to get gifts in time for Christmas.
ABC News (Australia) YouTube Channel
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In This Story: Cyber Monday
Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. It was created by retailers to encourage people to shop online. The term was coined by Ellen Davis of the National Retail Federation and Scott Silverman, and made its debut on November 28, 2005, in a Shop.org press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”.
Cyber Monday takes place the Monday after Thanksgiving; the date falls between November 26 and December 2, depending on the year.
Cyber Monday has become the online equivalent to Black Friday and offers a way for smaller retail websites to compete with larger chains. Since its inception, it has become an international marketing term used by online retailers across the world.