FRANCE 24 English published this video item, entitled “How the pandemic is shaking up the Super Bowl’s legendary ad market” – below is their description.
Some major brands are choosing not to advertise during this year’s Super Bowl, one of the most watched and most lucrative sporting events in the world. We take a closer look. Also, Chinese video platform Kuaishou wraps up a successful first day of trading in Hong Kong, and Japanese beer giant Kirin pulls out of Myanmar after the country’s military coup.
FRANCE 24 English YouTube Channel
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In This Story: Hong Kong
Hong Kong, officially the Hong Kong Special Administrative Region of the People’s Republic of China (HKSAR), is a metropolitan area and special administrative region of the People’s Republic of China on the eastern Pearl River Delta of the South China Sea. With over 7.5 million residents of various nationalities in a 1,104-square-kilometre (426 sq mi) territory, Hong Kong is one of the most densely populated places in the world.
Hong Kong became a colony of the British Empire after the Qing Empire ceded Hong Kong Island at the end of the First Opium War in 1842. The colony expanded to the Kowloon Peninsula in 1860 after the Second Opium War and was further extended when Britain obtained a 99-year lease of the New Territories in 1898. The whole territory was transferred to China in 1997. As a special administrative region, Hong Kong maintains separate governing and economic systems from that of mainland China under the principle of “one country, two systems”.
In This Story: Super Bowl
The Super Bowl is the annual championship game of the National Football League (NFL) – also known as American Football – in the United States. Since 2004, the game has been played on the first Sunday in February. It is the culmination of a regular season that begins in the late summer of the previous year.
The game was created as part of a 1966 merger agreement between the NFL and its rival the American Football League (AFL). The first game was played on January 15, 1967, after both leagues had completed their respective 1966 seasons. After the merger, each league was re-designated as a “conference”, and the game has since been played between the conference champions to determine the NFL’s league champion.
The New England Patriots and the Pittsburgh Steelers have the most Super Bowl championship titles with six each. The Patriots have the most Super Bowl appearances with 11. The National Football Conference (NFC) and the American Football Conference (AFC) are tied with 27 Super Bowl wins each.
The Super Bowl is the second-largest day for U.S. food consumption, after Thanksgiving Day. In addition, the Super Bowl has frequently been the most-watched American television broadcast of the year; the seven most-watched broadcasts in American television history are Super Bowls.
In 2015, Super Bowl XLIX became the most-watched American television program in history with an audience of 114.4 million viewers, the fifth time in six years that the game had set a record. The Super Bowl is also among the most-watched sporting events in the world, and is second only to the UEFA Champions League (soccer) final as the most watched annual sporting event worldwide.
Commercial airtime during the Super Bowl broadcast is the most expensive of the year because of the high viewership, leading to companies regularly developing their most expensive advertisements for this broadcast. Watching and discussing the broadcast’s commercials has become a significant aspect of the event. In addition, popular singers and musicians have performed during the event’s pre-game and halftime ceremonies.
In This Story: Super Bowl LV
Super Bowl LV, the 55th Super Bowl and the 51st modern-era National Football League (NFL) championship game, will decide the league champion for the 2020 NFL season. The American Football Conference (AFC) champion Kansas City Chiefs will play the National Football Conference (NFC) champion Tampa Bay Buccaneers. The game is scheduled to be played on February 7, 2021, at Raymond James Stadium in Tampa, Florida.
The Buccaneers will be the first team to play a Super Bowl in their home stadium, and the first wild card team since the Green Bay Packers in Super Bowl XLV.
In his first season as a player for the Buccaneers, quarterback Tom Brady will appear in his record 10th Super Bowl. The Chiefs will seek to become the first team to repeat as Super Bowl champions since Brady’s former team the New England Patriots (XXXVIII and XXXIX).
Due to COVID-19 protocols limiting stadium capacity to 25,000 fans, this will be the lowest attended Super Bowl. The game will be televised nationally by CBS.
Country music singer Eric Church and R&B singer Jazmine Sullivan will perform the national anthem, while the halftime show will be headlined by Canadian singer The Weeknd.
