Tod’s published this video item, entitled “Tod’s Generations. A Family Story” – below is their description.
Chiara Ferragni and family, her mother Marina and sisters Francesca and Valentina, are the protagonists of Tod’s Generations, the most authentic expression of sharing and family values. Set in a beautiful villa on Lake Como, these two generations of women tell the story of a family and the inextricable bonds that define it. Through a series of convivial moments, Tod’s Generations celebrates the ethical and aesthetic codes that define Tod’s world, interpreted by the ever timeless and iconic shoe: the Gommino. As the narrative’s fil-rouge and forever handed down from mother to daughter, the Gommino represents the quality and class of the Italian lifestyle, going far beyond fashion and age.
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About This Source - Tod's
Tod’s S.p.A., also known as Tod’s Group, is an Italian company which produces luxury shoes and other leather goods. It is presided over by businessman Diego Della Valle.
In November 2015, Tod’s acquired further stock in the Roger Vivier shoe brand for €415 million. It had previously owned a 57.5% stake, now up to 60.7%. In April 2021, they got Italian influencer Chiara Ferragni to join their board. In May 2021, the market value of Tod’s was €1.6 billion. In early 2021, LVMH raised its investment in the group from 3.2% to 10% for $89,9 million.
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In This Story: TikTok
TikTok, known in China as Douyin, is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based Internet technology company founded in 2012 by Zhang Yiming. It is used to create short music, lip-sync, dance, comedy and talent videos of 3 to 15 seconds, and short looping videos of 3 to 60 seconds.
ByteDance first launched Douyin for the Chinese market in September 2016. Later, TikTok was launched in 2017 for iOS and Android in most markets outside of mainland China; however, it only became available worldwide, including the United States, after merging with another Chinese social media service Musical.ly on 2 August 2018.
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