Philipp Plein unveiled an It Girl collection for Autumn / Winter 2011 with wet-look leggings, fur coats and heavy glam rock eye make-up. As the poster girls of this new assemblage, he picked Jerry Hall and Peaches Geldof to appear at the catwalk show in the San Paolo Converso at Fondazione Metropolitan in Milan. Embodying the blonde-haired rock-chick ethos demanded by the new line, the two celebrities modelled and DJ-ed respectively.
