Veteran clothing brand Façonnable has launched its European e-commerce operations with an online boutique full of trademark conservative pieces.
Façonnable is privately owned by M1 Group and appointed Lance Isham as CEO of Façonnable from June 1st 2010. Mr Isham is the former COO of Ralph Lauren and was partially responsible for its restructure.
Both European and United States Façonnable sales have gone online since Mr Isham was appointed, pointing in a direction of more accessible luxury for time pressed consumers.