Yahoo Finance published this video item, entitled “‘Barbie’ movie: Mattel’s gross billings to rise by $125M thanks to film, CEO says” – below is their description.
#barbie #mattel #yahoofinance #film
Barbie has dominated the summer box office grossing over $1.4B worldwide. One of the big beneficiaries has been the company that makes the toy, Mattel (MAT). Mattel CEO Ynon Kreiz sat down with Yahoo Finance’s Brian Sozzi to discuss all things Barbie, Mattel, and how the company has shifted in it’s approach. According to Kreiz, gross billings, as a direct result of the Barbie movie, will increase by $125 million, at about a 60% operating income margin. Bigger picture, Kreiz explains the company’s approach in “long-term franchise management” and how the company evolved from a toy manufacturing company to “an IP company that manages franchises”, using “cultural events to benefit the company for years to come.” “It’s more than a toy. What we create is more than a play system. It’s a holistic approach to engage with your fans across multiple levels,” Kreiz zays, adding that the opportunities are beyond just films. Click here for more of Yahoo Finance’s coverage from the Goldman Sachs Communacopia + Technology Conference.
Subscribe to Yahoo Finance: https://yhoo.it/2fGu5Bb
About Yahoo Finance:
At Yahoo Finance, you get free stock quotes, up-to-date news, portfolio management resources, international market data, social interaction and mortgage rates that help you manage your financial life.
Yahoo Finance Plus: With a subscription to Yahoo Finance Plus get the tools you need to invest with confidence. Discover new opportunities with expert research and investment ideas backed by technical and fundamental analysis. Optimize your trades with advanced portfolio insights, fundamental analysis, enhanced charting, and more.
To learn more about Yahoo Finance Plus please visit: https://yhoo.it/33jXYBp
Connect with Yahoo Finance:
Get the latest news: https://yhoo.it/2fGu5Bb
Find Yahoo Finance on Facebook: http://bit.ly/2A9u5Zq
Follow Yahoo Finance on Twitter: http://bit.ly/2LMgloP
Follow Yahoo Finance on Instagram: http://bit.ly/2LOpNYz
Follow Yahoo Finance Premium on Twitter: https://bit.ly/3hhcnmV
Yahoo Finance YouTube Channel
Got a comment? Leave your thoughts in the comments section, below. Please note comments are moderated before publication.