BYD Launches Dolphin to Take on Japan’s Tricky EV Market

Bloomberg Television published this video item, entitled “BYD Launches Dolphin to Take on Japan’s Tricky EV Market” – below is their description.

Japan is known as a tough market for foreign brands and electric vehicles, but things are changing, Atsuki Tofukuji, president of BYD Auto Japan Co., told Bloomberg News shortly after unveiling its second electric model in the country. Having sold only 700 units of its first model in Japan since January, it plans to sell 1,100 of its newest model within the next half year. Despite selling millions in China, Tofukuji said that in Japan, “things are going according to plan.”

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Japan is an island country in East Asia located in the northwest Pacific Ocean. Part of the Pacific Ring of Fire, Japan comprises an archipelago of 6,852 islands covering 377,975 square kilometers (145,937 sq mi); the country’s five main islands, from north to south, are Hokkaido, Honshu, Shikoku, Kyushu, and Okinawa. Tokyo is Japan’s capital and largest city.

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