ABC News (Australia) published this video item, entitled “Influencer marketing is a multi-billion-dollar industry, but isn’t without pitfalls | ABC News” – below is their description.
It looks like a life of free holidays, clothes and beauty products, but is being a social media influencer worth it? Using just their phones – and their faces – mums, retirees and young people have turned their lives into advertising platforms using social media, seizing a huge chunk of the advertising market. It’s part of a boom of people selling themselves – and products – making an increasing amount of money.
ABC News (Australia) YouTube Channel
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