Tod’s published this video item, entitled “Tod’s Pre-Spring 2024 advertising Campaign – A MEDITERRANEAN STORY” – below is their description.
The new Tod’s advertising campaign celebrates the authenticity of the Italian lifestyle with the Pre-Spring 2024 collection. Scents and lights blend with Mediterranean landscapes in a springtime atmosphere, where Tod’s icons and wardrobe essentials are interpreted with clean shapes and lightweight fabrics.
A contemporary portrait that emphasizes artisanal tradition as a distinctive feature.
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About This Source - Tod's
Tod’s S.p.A., also known as Tod’s Group, is an Italian company which produces luxury shoes and other leather goods. It is presided over by businessman Diego Della Valle.
In November 2015, Tod’s acquired further stock in the Roger Vivier shoe brand for €415 million. It had previously owned a 57.5% stake, now up to 60.7%. In April 2021, they got Italian influencer Chiara Ferragni to join their board. In May 2021, the market value of Tod’s was €1.6 billion. In early 2021, LVMH raised its investment in the group from 3.2% to 10% for $89,9 million.
The Mediterranean Sea is a sea connected to the Atlantic Ocean, surrounded by the Mediterranean Basin and almost completely enclosed by land: on the north by Southern Europe and Anatolia, on the south by North Africa, and on the east by the Levant.
TikTok, known in China as Douyin, is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based Internet technology company founded in 2012 by Zhang Yiming. It is used to create short music, lip-sync, dance, comedy and talent videos of 3 to 15 seconds, and short looping videos of 3 to 60 seconds.
ByteDance first launched Douyin for the Chinese market in September 2016. Later, TikTok was launched in 2017 for iOS and Android in most markets outside of mainland China; however, it only became available worldwide, including the United States, after merging with another Chinese social media service Musical.ly on 2 August 2018.