Louis Vuitton has been drafted in to help design a travel case for the World Cup Trophy.
The FIFA World Cup Trophy, designed by Italian artist Silvio Gazzaniga, stands 36.8cm high, weighs 6.175 kilograms and is made of 18-carat gold.
Antoine Arnault, Head of Communications for Louis Vuitton, said:
We are very proud to have been chosen by FIFA to dedicate our know-how to creating the case for the most beautiful trophy: the FIFA World Cup Trophy. From the legendary bed-trunk developed by Georges and Louis Vuitton in 1868 for the explorers, to the case for the oldest sporting trophy – the America’s Cup – and the special order for the iPod case from a well-known designer, the Maison has always combined clever and elegant ways to satisfy the very specific needs of its clients.
The FIFA World Cup trophy has visited 91 cities in 84 countries. The trophy arrived back in Johannesburg on 4th May 2010, where it began a separate tour that will visit various cities and townships within South Africa leading up to the kick-off of the 2010 FIFA World Cup on 11 June.
The trophy tour took 225 days and covered over 134,000 kilometres (83,000 miles), so it would seem that a travel case is in order!
The Jules Rimet Cup is in the permanent possession of Brazil after their third World Cup™ triumph in Mexico City in 1970. The current trophy was commissioned by FIFA for the tenth World Cup™ in 1974.
The current FIFA World Cup Trophy cannot be won outright. World Cup champions retain it until the next tournament and are then awarded a gold-plated replica.