The Boston Globe has followed the New York Times and The Times in stepping behind the digital paywall. Digital subscribers will now have to pay $3.99 per week to access New England news. To soften the blow, Coldwell Banker Residential Brokerage New England are sponsoring a free trial period for the remainder of September.
The Boston Globe claims to receive 6 million unique visits per month. The paywall will allow The Boston Globe to tailor content for specific users and allow readers to download articles for offline reading across different devices.
The Boston Globe is owned by The New York Times Company, which had revenues of $2.4 billion in 2010. The stables of titles includes The New York Times, the International Herald Tribune, The Boston Globe and About.com.
In order to remain in search after going subscription based, the New York Times recently installed a partial subscription services which allowed search engine users to still access articles when they arrive through search, only being asked to pay after reading ten or more articles through internal links.