TikTok Might Be Separated, LightShed’s Greenfield Says

About This Source - Bloomberg Technology

Bloomberg L.P. is a privately held financial, software, data, and media company headquartered in Midtown Manhattan, New York City. It was founded by Michael Bloomberg in 1981, with the help of Thomas Secunda, Duncan MacMillan, Charles Zegar, and a 12% ownership investment by Merrill Lynch.

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  • Jul.31 — Rich Greenfield, a partner at LightShed Partners, reacts to Microsoft Corp. exploring an acquisition of TikTok’s operations in the U.S., according to a person familiar with the matter., He speaks with Bloomberg’s Caroline Hyde, Romaine Bostick and Taylor Riggs on “Bloomberg Markets: What’d You Miss?”

    In This Story: Microsoft

    Microsoft Corporation (NASDAQ: MSFT) is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports, and sells computer software, consumer electronics, personal computers, and related services.

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  • In This Story: TikTok

    TikTok, known in China as Douyin, is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based Internet technology company founded in 2012 by Zhang Yiming. It is used to create short music, lip-sync, dance, comedy and talent videos of 3 to 15 seconds, and short looping videos of 3 to 60 seconds.

    ByteDance first launched Douyin for the Chinese market in September 2016. Later, TikTok was launched in 2017 for iOS and Android in most markets outside of mainland China; however, it only became available worldwide, including the United States, after merging with another Chinese social media service Musical.ly on 2 August 2018.

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