New Shopping Behaviors Will Stick, Says Pacvue President

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  • Bloomberg Technology published this video item, entitled “New Shopping Behaviors Will Stick, Says Pacvue President” – below is their description.

    Nov.25 — Melissa Burdick, co-founder and president at Pacvue Inc., looks ahead to Black Friday and Cyber Monday online retail trends on “Bloomberg Technology.”

    Bloomberg Technology YouTube Channel

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    In This Story: Black Friday

    Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. The day after Thanksgiving has been regarded as the beginning of the United States Christmas shopping season since 1952.

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  • In This Story: Cyber Monday

    Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. It was created by retailers to encourage people to shop online. The term was coined by Ellen Davis of the National Retail Federation and Scott Silverman, and made its debut on November 28, 2005, in a Shop.org press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”.

    Cyber Monday takes place the Monday after Thanksgiving; the date falls between November 26 and December 2, depending on the year.

    Cyber Monday has become the online equivalent to Black Friday and offers a way for smaller retail websites to compete with larger chains. Since its inception, it has become an international marketing term used by online retailers across the world.

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