Indian Video-Sharing Apps Surge in Popularity on TikTok Ban

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  • Jul.07 — Naveen Tewari, founder and chief executive officer at Inmobi Group, discusses the surge in Indian video-sharing apps after the country bans 59 apps developed in China, engagement in the apps and his business strategy. He speaks exclusively on “Bloomberg Markets: Asia.”

    In This Story: India

    India, officially the Republic of India, is a country in South Asia. It is the second-most populous country, the seventh-largest country by land area, and the most populous democracy in the world. New Delhi is the capital.

    It has an exceptionally diverse population, with Hindus, Muslims, Christians, Sikhs, Buddhists, Jains and other religions speaking over 21 recognised languages.

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  • In This Story: TikTok

    TikTok, known in China as Douyin, is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based Internet technology company founded in 2012 by Zhang Yiming. It is used to create short music, lip-sync, dance, comedy and talent videos of 3 to 15 seconds, and short looping videos of 3 to 60 seconds.

    ByteDance first launched Douyin for the Chinese market in September 2016. Later, TikTok was launched in 2017 for iOS and Android in most markets outside of mainland China; however, it only became available worldwide, including the United States, after merging with another Chinese social media service Musical.ly on 2 August 2018.

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