Amazon Prime Day Aimed to Boost Small Businesses

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  • Bloomberg Technology published this video item, entitled “Amazon Prime Day Aimed to Boost Small Businesses” – below is their description.

    Oct.15 — Dharmesh Mehta, vice president of worldwide marketplace at Amazon.com Inc., discusses the results of the online retailer’s flagship event, Prime Day. Mehta speaks with Bloomberg’s Emily Chang.

    Bloomberg Technology YouTube Channel

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    In This Story: Amazon Prime Day

    On July 15, 2015, in honor of the website’s 20th anniversary, Amazon first held Prime Day. The event features a large number of sales and promotions that are exclusively available to Amazon Prime subscribers, with Amazon promoting that the first edition would feature “more deals than Black Friday”.

    On July 13, 2016, Amazon Prime said customers placed 60 percent more orders worldwide on “Prime Day”.

    The 2018 edition was preceded by a concert event headlined by Ariana Grande, and streamed on Amazon Video and Twitch.

    The 2019 concert was held on July 10 ahead of Prime Day starting on July 15, and streamed exclusively for Prime subscribers, featuring Taylor Swift, Dua Lipa, Becky G, and SZA.

    In 2020, Prime Day was postponed in some territories due to the COVID-19 pandemic, and rescheduled for October 13–14.

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