Rally (RLY)
Rally (RLY) in Summary
Rally (RLY) is a social token-oriented protocol that allows creators to launch their own token and build a digital economy around their work. In this way, creators like streamers, artists, musicians, gamers, athletes or general content creators can tap into their communities and offer benefits and perks to recruit, retain and monetize their following in a frictionless manner.
Each creator on Rally receives a fully customizable, branded cryptocurrency they can use however they deem fit.
Rally was founded in 2020 by CEO Bremner Morris, VP Creator Partnerships Nick Millman, and Kurt Patat, a media and technology communications leader that served as YouTube’s Global Head of Consumer and Entertainment Communications.
Rally’s investors include household names like a16z, Coinbase Ventures, Balaji Srinivasan, the ex-CTO of Coinbase and Fred Ehrsam, the co-founder of Coinbase.