Chapter 5 – Prada Multiple View Spring/Summer 2021

Terence Nance on creating Chapter 5 of #PradaMultipleViews, the show that never happened: “The film that came through was born of speed and play; I have no words through which to decode what the meaning is and was and will be, but it may be about time—and keeping your organs in that vessel we call a … Read more Chapter 5 – Prada Multiple View Spring/Summer 2021

Chapter 4 – Prada Multiple View Spring/Summer 2021

Martine Syms on creating Chapter 4 of #PradaMultipleViews, the show that never happened: “The video is a collage of multiple formats and features iterative, repetitive movements intercut with beautiful people staring at images of themselves on monitors and screens in Milan and in my studio in Los Angeles. Since the collection pieces have a ’60s … Read more Chapter 4 – Prada Multiple View Spring/Summer 2021

Chapter 3 – Prada Multiple View Spring/Summer 2021

Joanna Piotrowska on creating Chapter 3 of #PradaMultipleViews, the show that never happened: “Gesture and physicality are an essential non-verbal form of communication and play a big role in the conceptual and compositional aspects of my work. The finger snap is a quick and subtle, yet attention-demanding action. It is also used to indicate approval … Read more Chapter 3 – Prada Multiple View Spring/Summer 2021

Chapter 2 – Prada Multiple View Spring/Summer 2021

Juergen Teller on creating Chapter 2 of #PradaMultipleViews, the show that never happened: “‘It was an honor to be asked to photograph and film Miuccia‘s last collection. I thought the men and women looked beautiful, elegant and modern. I enjoyed looking at Miuccia‘s vision and trying to make sense of it as honestly and directly … Read more Chapter 2 – Prada Multiple View Spring/Summer 2021

Chapter 1 – Prada Multiple View Spring/Summer 2021

Willy Vanderperre on creating Chapter 1 of #PradaMultipleViews, the show that never happened: “Prada evolves and changes every season, this season, the part we were shooting and filming felt like an honest collection. Stripped from fashion ideas, which turns that idea into fashion again. It also felt introspective and slightly schizophrenic. A look into the … Read more Chapter 1 – Prada Multiple View Spring/Summer 2021

Prada Multiple Views Spring/Summer 2021 – The Show That Never Happened

For the Prada Spring/Summer 2021, a singular statement is replaced by the perspectives of many: multiple views, by a multitude of global creatives. The collection suggests the approach: different views, for a collection that proposes a myriad interpretations of the Prada man and woman. Congruent yet individually delineated, the collection is proposed in five chapters, … Read more Prada Multiple Views Spring/Summer 2021 – The Show That Never Happened

Prada Womenswear Pre-Fall 2020 Advertising Campaign – Painted in Prada

The power of the hand and the impact of image; the intimacy of clothing; the power and positivity of color. And the blurring of reality with digital, something now being experienced everyday – a new idea of intimacy, a surreality reflective of these very particular times. The #PreFall2020 #Prada campaign is engineered to react to … Read more Prada Womenswear Pre-Fall 2020 Advertising Campaign – Painted in Prada

Prada VR Spring/Summer 2020 Menswear Show

The content is accessible using the most popular VR headsets. and cardboard via mobile only. #PradaSS20 Menswear was shown in Shanghai at the Silo Hall of Minsheng Wharf. An arrangement of neon lights outlines the industrial form language of the hall, enhancing the intricate geometries, generating a glowing enfilade that shimmers in subtle pastel colors.

Prada VR Spring/Summer 2020 Womenswear Show

The content is accessible using the most popular VR headsets. and cardboard via mobile only. For the Spring/Summer 2020 Prada Womenswear show, AMO devised a vibrant and colorful geometric pattern that enfolds across the hall of the Fondazione Prada’s Deposito – an expansive, all-encompassing vista, both illuminated and infused with a summery glow.

Prada VR Fondazione Prada Venezia

The content is accessible using the most popular VR headsets. and cardboard via mobile only. Ca’ Corner della Regina, built between 1724 and 1728 by Domenico Rossi for the Corner family of San Cassiano, is a Venetian palazzo overlooking the Grand Canal and located in the Sestiere of Santa Croce. It was erected on the … Read more Prada VR Fondazione Prada Venezia

Prada VR Made to Measure

The content is accessible using the most popular VR headsets. and cardboard via mobile only. Prada Made to Measure is an exclusive service that combines traditional tailoring and modernity, offering the customer the opportunity to have tailor-made suits, coats, blazers, shirts and trousers. All garments are made by expert tailors and require hundreds of different … Read more Prada VR Made to Measure

Prada VR Fall/Winter 2020 Menswear Show

The content is accessible using the most popular VR headsets. and cardboard via mobile only. For the 2020 Fall/Winter Prada Menswear show, AMO transforms the grand hall of the Deposito, the multifunctional venue for performances that is part of the Fondazione Prada complex, into a set of imaginary piazzas that manifest the abstract energy of … Read more Prada VR Fall/Winter 2020 Menswear Show