Magazine Industry Moves to Standardize Digital Audience Metrics

Adobe has worked with magazine publishers, MPA – The Association of Magazine Media, Adobe and the American Association of Advertising Agencies (4As) to standardize audience and engagement metrics. Through analytics included with the Adobe® Digital Publishing Suite, Adobe now enables digital magazine publishers to measure: The total number of tablet readers per issue; Total number … Read more Magazine Industry Moves to Standardize Digital Audience Metrics

Adobe To Cut 750 Jobs

As part of a restructuring drive to focus business on digital media and digital marketing, Adobe will cut 750 full time positions in North America and Europe. By also consolidating leased premises, the company expects to incur around $90 million in restructuring costs. However, the company does expect to meet its Q4 revenue targets of … Read more Adobe To Cut 750 Jobs