The show follows Charlotte Crosby and Stephen Bear as they open the doors to the ‘Just Tattoo of Us’ tattoo parlour in London.
In each episode, pairs of friends, family members, or couples enter the parlour and explain to Bear and Crosby their relationship and the reasoning behind entering the show. They then individually visit the tattoo artist who has made a design for the other person based on a brief previously sent in.
However, in this parlour, everyone who arrives will be getting a tattoo but will not have any say in what it is, as it will be designed by their friend, partner or family member who they came with, and the same will be done the other way round. After the designs are finished, everyone comes together for the reveal where the tattoos are finally seen.
The participants then give their feedback on their tattoo, and Crosby and Bear also share their opinions.