Amazon Prime Day
Amazon Prime Day in Summary
On July 15, 2015, in honor of the website’s 20th anniversary, Amazon first held Prime Day. The event features a large number of sales and promotions that are exclusively available to Amazon Prime subscribers, with Amazon promoting that the first edition would feature “more deals than Black Friday”.
On July 13, 2016, Amazon Prime said customers placed 60 percent more orders worldwide on “Prime Day”.
The 2018 edition was preceded by a concert event headlined by Ariana Grande, and streamed on Amazon Video and Twitch.
The 2019 concert was held on July 10 ahead of Prime Day starting on July 15, and streamed exclusively for Prime subscribers, featuring Taylor Swift, Dua Lipa, Becky G, and SZA.
In 2020, Prime Day was postponed in some territories due to the COVID-19 pandemic, and rescheduled for October 13–14.
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Latest Amazon Prime Day News & Video
Consumer feeling stretched and looking for deals during Amazon Prime Day, says Gerald Storch
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Amazon will hit its Prime Day numbers due to everyday item demand: Fmr. U.S. Walmart CEO Bill Simon
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Amazon Prime Day, Target Circle Week, Walmart Week: Retailers offer big deals to attract consumers
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Amazon Prime Day: The new Black Friday in July?
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Amazon Prime Day: How robots play an important role in shipping out packages
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Amazon’s Felton: Global Consumer Is Resilient
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Amazon Prime Day sales expected to grow in the U.S.
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Amazon Prime Day: Why it still matters for investors and the company, plus deals to look for
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Widlitz: Amazon Prime Day is more about subscription growth than sales
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We know people will come to Prime Day but the question is will they spend, says BMO’s Simeon Siegel
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