Home » Business » Spirits: Beam Global Acquires Skinnygirl

Spirits: Beam Global Acquires Skinnygirl

The premium spirits business of Fortune Brands, Beam Global Spirits & Wine, has acquired the ready to drink cocktails brand Skinnygirl.

Skinnygirl Cocktails were launched in 2009 by reality TV foodie Bethenny Frankel to provide low calorie, pre-mixed cocktails that use natural ingredients. The company ships 900,000 litres of Skinnygirl products every year. The signature Skinnygirl Margarita is 100-calories for a 4 ounce serving using clear tequila, agave nectar and lime juice.

Bill Newlands, President of Beam Global North America, commented:

“Skinnygirl is an innovative premium brand that’s growing fast in a rapidly expanding segment. In just the past year, Skinnygirl has built strong consumer equity and momentum, particularly among women seeking convenient, low-calorie premium cocktails. We believe our strong sales and distribution organization will build on this success by bringing Skinnygirl to more consumers and growing this high-quality brand from coast to coast. We’re also excited that Skinnygirl offers an excellent platform for further innovation.”

Beam Global Spirits & Wine, Inc. is one of the world’s largest premium spirits companies, owning brands such as Jim Beam, Courvoisier, Teacher’s, Maker’s Mark, Laphroaig and Knob Creek.

Demeter Group, the San Francisco-based investment bank for growth consumer and retail companies, acted as the financial advisor to Skinny Girl Cocktails.

About Business Desk

Business Desk
Editors and staff from the Business Desk at The Global Herald.

Check Also

Chinese telecoms firm ZTE fined $1.2bn for breaching US sanctions

The Chinese telecoms company ZTE has been fined $1.2 billion by US authorities for bringing …

Leave a Reply

Your email address will not be published. Required fields are marked *