Beer glass shapes & cigarette packet design: neuroscience of addiction

Professor Munafò targets the neurobiology behind tobacco and alcohol use to develop new ways to reduce addiction.

In this talk, he explains the impacts of cognitive bias and advertising on tobacco and alcohol consumption, assessing how health warnings within tobacco packet design, the shape of beer glasses, branding, advertising and safety information affect people’s consumption of tobacco and alcohol. This work is critical to developing preventive interventions, informing public health policy, and identifying ways to reduce tobacco and alcohol use.

Professor Marcus Munafò is Professor of Biological Psychology at the University of Bristol, and Programme Lead within the MRC Integrative Epidemiology Unit. He co-leads the Tobacco and Alcohol Research Group.
http://www.bristol.ac.uk/psychology/research/brain/targ/

This talk was given as part of the the Richard and Hinda Rosenthal Symposium: Behaviour change to improve health for all
https://acmedsci.ac.uk/more/events/behaviour-change-to-improve-health-for-all

This symposium was co-hosted by the US National Academy of Medicine and the UK Academy of Medical Sciences.

Find out more about the US National Academy of Medicine
https://nam.edu/

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The Academy of Medical Sciences (Acmedsci) is an independent body in the UK representing the diversity of medical science. Their mission is to advance biomedical and health research and its translation into benefits for society.

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