Why Coca-Cola Dominates The Beverage Market

CNBC published this video item, entitled “Why Coca-Cola Dominates The Beverage Market” – below is their description.

With more than 1.9 billion drinks served every day Coca-Cola is one of the world’s largest beverage companies. From its humble beginnings selling a single product at a drugstore for 5 cents a glass, the company now has a roster of 200 brands that includes Coke, Fanta, and Sprite.

But with health and wellness trends on the rise, the company has been forced to pivot. So after 135-years in business, can the soft drink giant stay on top? And what will the secular decline of sugar-sweetened beverages in the U.S. mean for the future of Coca-Cola?

CNBC YouTube Channel

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In This Story: Coca-Cola

The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware’s General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.

The company produces Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton. In 1889, the formula and brand were sold for $2,300 (roughly $67,000 today) to Asa Griggs Candler, who incorporated The Coca-Cola Company in Atlanta in 1892.

The company has operated a franchised distribution system since 1889. The company largely produces syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive territories. The company owns its anchor bottler in North America, Coca-Cola Refreshments.

The company’s stock is listed on the NYSE and is part of DJIA and the S&P 500 and S&P 100 indexes. Revenue US$37.27 billion (2019).

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