ITV News published this video item, entitled “Why are singers like Halsey feeling pressure to go viral on TikTok? | ITV News” – below is their description.
Singers are now receiving pressure from record labels who want a viral TikTok moment alongside a song
Musicians such as Halsey, Florence Welch, FKA Twigs and Adele have noted how TikTok is now taken into account by record labels
Is this just a new way of promoting music?
ITV News YouTube Channel
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In This Story: TikTok
TikTok, known in China as Douyin, is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based Internet technology company founded in 2012 by Zhang Yiming. It is used to create short music, lip-sync, dance, comedy and talent videos of 3 to 15 seconds, and short looping videos of 3 to 60 seconds.
ByteDance first launched Douyin for the Chinese market in September 2016. Later, TikTok was launched in 2017 for iOS and Android in most markets outside of mainland China; however, it only became available worldwide, including the United States, after merging with another Chinese social media service Musical.ly on 2 August 2018.
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