Singapore’s Les Amis Bets on Luxury Takeaway With $40 Ice Cream

Bloomberg Quicktake: Now published this video item, entitled “Singapore’s Les Amis Bets on Luxury Takeaway With $40 Ice Cream” – below is their description.

Les Amis in Singapore is emerging from a pandemic-forced closure with a bet that the diners who love its gourmet, classic French food will want to replicate part of their three-star Michelin restaurant experience at home.

The restaurant, which is helmed by Chef Sebastien Lepinoy and serves as the flagship for the Les Amis Group, recently completed a renovation. Dining, which had been restricted to couples only, will expand to tables of five from July 12. When they arrive, diners will find items for purchase displayed separately from Les Amis’ in-person menu.

Now customers can buy a half-liter of ice cream made with Grand Cru Tahitian vanilla beans to take home for S$55 ($40), or a 100 gram jar of artisanal apricot jam for S$26 ($19). Cuts of traditionally-smoked salmon run S$98 ($72) for 250 grams, which can be paired with a chef’s master selection of 10 different French artisanal cheeses for S$85 ($63).

For a group of friends with indulgent tastes, taking advantage of Singapore’s recent Covid easing and increase in allowed group sizes, there’s a 3.75 pound container of Kristal Caviar, Reserve “Les Amis” available for S$4,285 ($3,165), according to the menu on the website.

This isn’t the first foray into the takeaway world for Les Amis. Their olive oil, S$48 ($35.50) for 500 milliliters, has been on offer for months, and is a blend Lepinoy personally developed using five types of olives from Château d’Estoublon in Provence, France.

Now, however, “everyone can come, and just bring home an ice cream,” Lepinoy said.

High-end restaurants around the world have been forced to reinvent themselves during the Covid-19 pandemic, as governments seeking to stem the spread of the virus shuttered eating and drinking establishments. Many have discarded physical menus entirely, opting instead for QR code-enabled digital menus that are easily updated and never need to be cleaned. In New York, Chef Daniel Humm used the interruption to rethink his celebrated Eleven Madison Park entirely, and he reopened it with a plant-based menu.

In Singapore, during a recent shut-down of in-person dining, strategies ranged from Room Service by Saint Pierre – a multi-course affair from Chef Emmanuel Stroobant’s two-star Michelin restaurant – to fast-casual-style meals from Chef Ivan Brehm’s Michelin-starred eatery Nouri.

Faced with another forced closure of dining in, Les Amis decided to bring forward part of its long-planned renovation. While many things changed, the layout was kept similar so the renovation wouldn’t seem too drastic. The focus here was on details, like using marble powder to create textured walls, and improving the quality of the lighting and air conditioning. They also set up a temperature- and humidity-controlled display case for takeaway offerings.

“We don’t want the customer to come and say ‘oh, I preferred how it was before,’” Lepinoy said. “That is always a risk.”

The restaurant even partnered on its chairs with a small firm that works with private jets, who are experts in keeping people comfortable while sitting for the length of an international flight. Les Amis isn’t fast food, so they need to keep guests comfortable given a meal can last a long time.

“They created a special foam for us so people can sit for five hours and not feel tired,” Lepinoy said. “We cannot eat on the same chair if you go to a normal restaurant versus a fine-dining restaurant, because the time spent is totally different.”

Bloomberg Quicktake: Now YouTube Channel

Got a comment? Leave your thoughts in the comments section, below. Please note comments are moderated before publication.

About This Source - Bloomberg QuickTake: Now

Bloomberg L.P. is a privately held financial, software, data, and media company headquartered in Midtown Manhattan, New York City.

It was founded by Michael Bloomberg in 1981, with the help of Thomas Secunda, Duncan MacMillan, Charles Zegar, and a 12% ownership investment by Merrill Lynch.

Recent from Bloomberg QuickTake: Now:

  • LIVE: Evergrande Debt Crisis Is Financial Stress Test No One Wanted | Top News
  • McCarthy: Biden Has Put U.S. in ‘Constant State of Crisis’
  • Spanish Royals Visit La Palma in Wake of Volcano Eruption
  • In This Story: COVID-19

    Covid-19 is the official WHO name given to the novel coronavirus which broke out in late 2019 and began to spread in the early months of 2020.

    Symptoms of coronavirus

    The main symptoms of coronavirus are:

    • a persistent new cough (non productive, dry)
    • a high temperature (e.g. head feels warm to the touch)
    • shortness of breath (if this is abnormal for the individual, or increased)

    Latest News about Covid-19

    Below are stories from around the globe related to the 2020 outbreak of novel Coronavirus – since the WHO gave the Covid-19 naming. Most recent items are posted nearest the top.

    5 Recent Items: COVID-19

  • NZ Delta Outbreak | Friday 24th Sept Wrap |
  • Love Island’s Priya Gopaldas and TV doctor answer questions on Covid vaccines
  • More than half of Australians over 16 are now fully vaccinated | ABC News
  • Xi calls leaders of Tonga and Solomon Islands to further cooperation
  • Tracking Australia’s COVID-19 vaccine rollout: September 24 | ABC News
  • In This Story: France

    France is a republic and the largest Western European nation. Through expansion and colonisation in the 17th and 18th centuries France became a great power and still retains territories around the world. It has a seat on the UN security council and is the world’s fourth most wealthy country with a high standard of living and strong cultural identity.

    6 Recent Items: France

  • Catalan separatist leader Carles Puigdemont arrested in Italy • FRANCE 24 English
  • China’s Evergrande bondholders in limbo as debt deadline passes • FRANCE 24 English
  • Merkel rivals call for stronger Europe in final election debate • FRANCE 24 English
  • Former EU Commissioner: Europe Needs to Be a Bigger Geopolitical Player
  • Namibian lawmakers debate German genocide deal I Eye on Africa – France 24 English • FRANCE 24
  • Video game footage is confused for Pakistani Air Force activity in Afghanistan • FRANCE 24
  • Leave a Comment

    We don't require your email address now, just your name. BUT, if you do add it, you may be notified if there are replies to your comment. Please make respectful comments, which add value, and avoid personal attacks on others. Comments failing to adhere to these guidelines will not be published.