‘Shrinkflation:’ Package Sizes Getting Smaller Due to Inflation

Bloomberg Quicktake: Now published this video item, entitled “‘Shrinkflation:’ Package Sizes Getting Smaller Due to Inflation” – below is their description.

Inflation has caused prices to soar around the world — but you might be getting even less bang for your buck than you first realized.

Manufacturers are quietly shrinking package sizes without lowering prices in a process dubbed “shrinkflation” in order to deal with rising costs of ingredients, packaging, labor and transportation.

“Shrinkflation” appeals to companies because while customers WILL notice price increases they might not be keeping track of net weights or other small details.

For example, fewer tissues in a box, less toilet paper sheets per roll, fewer ounces in yogurts and drinks, and even fewer chips in some of your favorite bags of snacks.

So next time you go shopping make sure to look beyond the price tag.

Bloomberg Quicktake: Now YouTube Channel

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About This Source - Bloomberg QuickTake: Now

Bloomberg L.P. is a privately held financial, software, data, and media company headquartered in Midtown Manhattan, New York City.

It was founded by Michael Bloomberg in 1981, with the help of Thomas Secunda, Duncan MacMillan, Charles Zegar, and a 12% ownership investment by Merrill Lynch.

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In This Story: Inflation

In economics, inflation refers to a general progressive increase in prices of goods and services in an economy. When the general price level rises, each unit of currency buys fewer goods and services; consequently, inflation corresponds to a reduction in the purchasing power of money.

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