Morrisons bid shines a light on the value of supermarkets

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Sky News published this video item, entitled “Morrisons bid shines a light on the value of supermarkets” – below is their description.

The recent rejected bid of £5.5bn for Morrisons has shed a light on the frequently overlooked value of supermarkets.

The UK’s fourth-largest supermarket chain has seen its share price soar after the proposal from the American private equity firm Clayton, Dubilier and Rice.

Sky’s Ian King spoke to market research specialist Fraser McKevitt about the history of overlooked supermarkets and what this bid means for their future.

Sky News YouTube Channel

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About This Source - Sky News

Sky News is a British free-to-air television news channel and organisation. Sky News is distributed via a radio news service, and through online channels. It is owned by Sky Group, a division of Comcast. John Ryley is the head of Sky News, a role he has held since June 2006.

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