Mascot mania endures in Japan where schools train characters for ‘cute’ roles at Olympics and more

South China Morning Post published this video item, entitled “Mascot mania endures in Japan where schools train characters for ‘cute’ roles at Olympics and more” – below is their description.

Mascots representing the Tokyo Olympics are only the latest in a cast of cute characters that have long made their mark in Japan. The cartoonish creatures have found a marketing role, in part because they connect with many fans in a nation where there are underlying cultural factors such as animist religious beliefs. Mascots have become so popular that schools have formed to train performers for jobs as costumed mascots.

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Who are the Tokyo 2020 mascots Miraitowa and Someity? https://sc.mp/t8uo

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