Levi Roots on finding success against the odds

Channel 4 News published this video item, entitled “Levi Roots on finding success against the odds” – below is their description.

Levi Roots is a musician, chef and businessman who found success after securing a £50,000 investment for his Reggae Reggae Sauce on Dragon’s Den.

14 years on, he dedicates his time to sharing his story in schools and prisons to inspire young people.

Roots speaks to Krishnan about his journey from growing up with his grandmother in Jamaica and moving to the UK as a child in the 1970s, before finding himself at the centre of the British business world.

Channel 4 News YouTube Channel

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About This Source - Channel 4 News

Channel 4 News is the news programme from UK Channel 4 television. Channel 4 is a British public-service free-to-air television network headquartered in Leeds, United Kingdom. The channel was established in 1982 to provide a fourth television service to the United Kingdom in addition to the licence-funded BBC One and BBC Two, and the single commercial broadcasting network ITV.

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In This Story: Jamaica

Jamaica, a Caribbean island nation, has a lush topography of mountains, rainforests and reef-lined beaches. Many of its all-inclusive resorts are clustered in Montego Bay, with its British-colonial architecture, and Negril, known for its diving and snorkeling sites. Jamaica is famed as the birthplace of reggae music, and its capital Kingston is home to the Bob Marley Museum, dedicated to the famous singer. 

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