Leading Off-Road Maker Polaris’s Risky Bet On Electric

CNBC published this video item, entitled “Leading Off-Road Maker Polaris’s Risky Bet On Electric” – below is their description.

Polaris Inc. is a dominant player in the off-road vehicle market, selling top-of-the-line ATV’s, snowmobiles, and utility vehicles, among others. Unlike many other companies, Polaris saw its revenue increase in 2020 thanks to an unexpected boom in powersports and increased interest in outdoor activities. While it rides this high, however, some doubt how long it can last.

In the past year, Polaris has begun expanding its electric vehicle line-up, hoping to gain some further momentum from the rapidly-growing market. However, some analysts are skeptical of the company’s ability to push into the electric space, which may be challenging given consumer hesitation regarding comparative performance, as well as fierce competition from other leading brands.

CNBC YouTube Channel

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About This Source - CNBC

CNBC is an American pay television business news channel owned by NBCUniversal News Group, a division of NBCUniversal, with both indirectly owned by Comcast. Headquartered in Englewood Cliffs, New Jersey, the network primarily carries business day coverage of U.S. and international financial markets. Following the end of the business day and on non-trading days, CNBC primarily carries financial and business-themed documentaries and reality shows.

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