Kanye West Vaults From Broke to Billions With Yeezy in Demand

Kanye West’s billionaire status has a lot to do with his fashion brand, Yeezy, which 4 years ago had him swimming in debt. Now Bank of America Corp. valued the sneaker side of the business alone at as much as $3 billion last year.

He’s now looking to bring the Yeezy name into other realms, including architecture, hospitality and even urban design. He calls it the “next frontier of living for humanity.”

The sneakers are the engine that keeps the brand humming. Yeezy was on track to generate $1.3 billion of shoe revenue in 2019, a 50% increase from a year earlier.

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In This Story: Kanye West

Kanye Omari West is an American rapper and record producer. West released his debut album The College Dropout in 2004 to critical and commercial success, and founded the record label GOOD Music.

West’s outspoken views and life outside of music have received significant media attention. He has been a frequent source of controversy for his conduct. His Christian faith, as well as his marriage to television personality Kim Kardashian, have also been a source of media attention.

West is one of the world’s best-selling music artists, with more than 140 million records sold worldwide. He has won a total of 21 Grammy Awards, making him one of the most awarded artists of all time.

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