Japan: Nike advertisement on bullying, racism faces backlash, boycott calls

Al Jazeera English published this video item, entitled “Japan: Nike advertisement on bullying, racism faces backlash, boycott calls” – below is their description.

Nike is facing a backlash in Japan over an advertisement that highlights racial discrimination in the country.

The two-minute commercial has been shared widely on social media, and some users are calling for a boycott of the company.

For its part, Nike is standing by the ad, saying: “Discrimination is a global issue and it exists around the world.”

But clearly some in Japan would have been happier if the company had focused on a different part of the world.

Al Jazeera’s Rob McBride reports from Seoul, South Korea.

Al Jazeera English YouTube Channel

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About This Source - Al Jazeera English

The video item below is a piece of English language content from Al Jazeera. Al Jazeera is a Qatari state-funded broadcaster based in Doha, Qatar, owned by the Al Jazeera Media Network.

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Japan is an island country in East Asia located in the northwest Pacific Ocean. Part of the Pacific Ring of Fire, Japan comprises an archipelago of 6,852 islands covering 377,975 square kilometers (145,937 sq mi); the country’s five main islands, from north to south, are Hokkaido, Honshu, Shikoku, Kyushu, and Okinawa. Tokyo is Japan’s capital and largest city.

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