CNBC Television published this video item, entitled “iPhone 13 surpasses expectations” – below is their description.
Joanna Stern, personal tech columnist at WSJ, and Amit Daryanani, fundamental research analyst at Evercore ISI, join The Exchange to discuss the launch of Apple’s new iPhone and whether the specs live up to what was promised. For access to live and exclusive video from CNBC subscribe to CNBC PRO: https://cnb.cx/2NGeIvi
Apple’s four new iPhone 13 models hit stores on Friday.
Apple is well-positioned to maintain its momentum from last year’s big 5G super cycle. It focused on battery life and cameras this year since that’s what buyers care about most. Apple also improved the displays and tucked in a few other upgrades — like expanded support for 5G in more places — that may help the phones appeal to a wider global audience who want faster data in markets like China, Australia and Japan.
But this is not a major shift in the iPhone landscape, like the iPhone 12 last year, which introduced 5G and the biggest screen ever on an iPhone. Or the iPhone 5s, which in 2013 introduced a fingerprint reader for the first time.
In short, you really don’t need to upgrade if you bought a new iPhone last year. But anyone with an iPhone 11 or older will find enough new parts and features to consider the new models. That means more than 250 million iPhone owners with phones that are more than 3 years old.
I’ve been testing all the new models — the iPhone 13, iPhone 13 Mini, iPhone 13 Pro and iPhone 13 Pro Max — for the past several days. While I used all of them, the core of this review focuses on the Pro Max, because it’s the biggest and best — and most expensive — phone you can get from Apple today.
Starting at $1,099, the iPhone 13 Pro Max is for folks who want the primo iPhone, with the best battery life, cameras and display. But it’s unlikely to be the most popular model Apple sells, since the regular iPhone 13 is still great, and costs $300 less.
I’ll walk you through the differences and help you figure out which, if any, is right for you.
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