How Peloton and the Pandemic Changed Fitness

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Bloomberg L.P. is a privately held financial, software, data, and media company headquartered in Midtown Manhattan, New York City.

It was founded by Michael Bloomberg in 1981, with the help of Thomas Secunda, Duncan MacMillan, Charles Zegar, and a 12% ownership investment by Merrill Lynch.

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  • Bloomberg Quicktake: Now published this video item, entitled “How Peloton and the Pandemic Changed Fitness” – below is their description.

    Peloton was already connecting millions to its unique brand of exercise when Covid struck, forcing gyms and studios to shutter. Since then, the company’s rise has been meteoric. As the world reopens, the fitness industry faces a landscape remade by the wildly popular stationary bike, alongside personalities new and old looking to take a slice of the market.

    But how will Peloton find lasting success beyond the pandemic?

    “They have to continually come up with the content,” Bloomberg’s Jason Kelly says.

    Watch the full video presented by AT&T Business here: trib.al/lTUX7Hq

    Bloomberg Quicktake: Now YouTube Channel

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