Guardian News published this video item, entitled “How Australia’s vaccination ad campaign compares with the rest of the world” – below is their description.
New Zealand has its metaphorical door to freedom. Singapore is leaning on disco. America has presidents and beer, while the UK is calling upon celebrity. As Covid-19 vaccination efforts continue around the globe, countries are calling on a wide array of communication methods and using humour and emotional connections to encourage people to get the jab. In contrast, Australia is playing a straight bat to reassure the population about vaccination
• From free beer to celebrity endorsements: the creative approaches to promoting Covid vaccines
Guardian News YouTube Channel
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