How Amazon Prime Day drove record numbers for third-party sellers: CNBC After Hours

CNBC published this video item, entitled “How Amazon Prime Day drove record numbers for third-party sellers: CNBC After Hours” – below is their description.

CNBC.com’s MacKenzie Sigalos brings you the day’s top business news headlines. On today’s show, CNBC.com speaks with eMarketer’s principal retail analyst Andrew Lipsman on what the most recent numbers released about Amazon’s Prime Day mean for the tech giant and the rest of the retail sector.

CNBC YouTube Channel

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About This Source - CNBC

CNBC is an American pay television business news channel owned by NBCUniversal News Group, a division of NBCUniversal, with both indirectly owned by Comcast. Headquartered in Englewood Cliffs, New Jersey, the network primarily carries business day coverage of U.S. and international financial markets. Following the end of the business day and on non-trading days, CNBC primarily carries financial and business-themed documentaries and reality shows.

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In This Story: Amazon Prime Day

On July 15, 2015, in honor of the website’s 20th anniversary, Amazon first held Prime Day. The event features a large number of sales and promotions that are exclusively available to Amazon Prime subscribers, with Amazon promoting that the first edition would feature “more deals than Black Friday”.

On July 13, 2016, Amazon Prime said customers placed 60 percent more orders worldwide on “Prime Day”.

The 2018 edition was preceded by a concert event headlined by Ariana Grande, and streamed on Amazon Video and Twitch.

The 2019 concert was held on July 10 ahead of Prime Day starting on July 15, and streamed exclusively for Prime subscribers, featuring Taylor Swift, Dua Lipa, Becky G, and SZA.

In 2020, Prime Day was postponed in some territories due to the COVID-19 pandemic, and rescheduled for October 13–14.

See Prime Day #Ad

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Prime Day Deals on must-have items

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