How Amazon Prime Day boosts traffic for all online retailers

CNBC Television published this video item, entitled “How Amazon Prime Day boosts traffic for all online retailers” – below is their description.

Charlie O’Shea, Vice President and Senior Credit Officer at Moody’s Investors Service, joins Worldwide Exchange as Amazon’s 48-hour Prime Day event wraps up, to discuss the retail sector.

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  • In This Story: Amazon Prime Day

    On July 15, 2015, in honor of the website’s 20th anniversary, Amazon first held Prime Day. The event features a large number of sales and promotions that are exclusively available to Amazon Prime subscribers, with Amazon promoting that the first edition would feature “more deals than Black Friday”.

    On July 13, 2016, Amazon Prime said customers placed 60 percent more orders worldwide on “Prime Day”.

    The 2018 edition was preceded by a concert event headlined by Ariana Grande, and streamed on Amazon Video and Twitch.

    The 2019 concert was held on July 10 ahead of Prime Day starting on July 15, and streamed exclusively for Prime subscribers, featuring Taylor Swift, Dua Lipa, Becky G, and SZA.

    In 2020, Prime Day was postponed in some territories due to the COVID-19 pandemic, and rescheduled for October 13–14.

    See Prime Day #Ad

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