Over the last decade, fashion films have become a cinematographic sub-category in their own right. The genre raises important questions which are now being studied at art schools: are fashion films just a new form of advertising or standalone works of art? Are they the logical extension of a brand’s marketing strategy or social commentary? As the birthplace of both cinema and the textile industry, the city of Lyon is launching its first fashion film festival at Lyon 2 University. FRANCE 24 went to check it out.
Subscribe to France 24 now:
http://f24.my/youtubeEN
FRANCE 24 live news stream: all the latest news 24/7
http://f24.my/YTliveEN
Visit our website:
http://www.france24.com
Subscribe to our YouTube channel:
http://f24.my/youtubeEN
Like us on Facebook:
https://www.facebook.com/FRANCE24.English
Follow us on Twitter:
https://twitter.com/France24_en