Fifa World Cup fuels business boom to this Chinese sporting goods hub

South China Morning Post published this video item, entitled “Fifa World Cup fuels business boom to this Chinese sporting goods hub” – below is their description.

Sporting goods factories in the Chinese manufacturing hub of Yiwu have picked up production to meet surging demand for Fifa World Cup-related merchandise. The world’s largest sporting event is just around the corner, sparking a rush on items such as footballs, jerseys, scarves and decorations. According to the Yiwu Sports and Fitness Products Industry Association, the eastern Chinese city has exported around 70 per cent of Fifa World Cup accessories.

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About This Source - South China Morning Post

The South China Morning Post (SCMP), with its Sunday edition, the Sunday Morning Post, is a Hong Kong-based English-language newspaper founded in 1903. It is Hong Kong’s newspaper of record, owned by Alibaba Group.

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