ABC News published this video item, entitled “Cyber Monday sales” – below is their description.
Online spending hit $10.7 billion on Cyber Monday, slightly down from $10.8 billion last year.
ABC News YouTube Channel
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American Broadcasting Company is an American commercial broadcast radio and television network owned by the Disney Media Networks division of The Walt Disney Company.
ABC News is primarily broadcast from the Times Square Studios in New York City.
Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. It was created by retailers to encourage people to shop online. The term was coined by Ellen Davis of the National Retail Federation and Scott Silverman, and made its debut on November 28, 2005, in a Shop.org press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”.
Cyber Monday takes place the Monday after Thanksgiving; the date falls between November 26 and December 2, depending on the year.
Cyber Monday has become the online equivalent to Black Friday and offers a way for smaller retail websites to compete with larger chains. Since its inception, it has become an international marketing term used by online retailers across the world.
