Consumers More Likely to Quit Brands Based on Racism Response

Bloomberg Quicktake: Now published this video item, entitled “Consumers More Likely to Quit Brands Based on Racism Response” – below is their description.

Edelman surveyed 2,000 Americans of various backgrounds in the general population on systemic racism in America. Only one-third of respondents believe that there has been real progress in the fight against racial injustice and systemic racism. Fifty-five percent of respondents believe that there has been little or no progress and that things have gotten worse. Racism remains an urgent concern for just under two-thirds of Americans, the same as last August.

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It was founded by Michael Bloomberg in 1981, with the help of Thomas Secunda, Duncan MacMillan, Charles Zegar, and a 12% ownership investment by Merrill Lynch.

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