NBC News published this video item, entitled “College Athletes Now Mining Social Media To Earn Money As Influencers” – below is their description.
College athletes are now able to profit off of their name and likeness, making social media a gold mine for those at popular schools with large followings. When the NCAA began to allow this in July, it triggered a frenzy of brand deals with some athletes making in the high six figures annually.
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#CollegeAthletes #Influencers #NCAA
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