In this episode of #CGTNBiztalk, we explore Safaricom, the telecommunications company that’s fast becoming a market leader in Africa, and a man who has become a legend of sorts on the continent: Michael Joseph, whose name is synonymous with Safaricom’s success.
The company that started out with a team of five people now employs around 6,500 staff, has more than 34 million subscribers and over 63 percent of the market share in Kenya alone.
Valued at over $11 billion and arguably the most profitable company in East Africa, what lies ahead for Michael Joseph and his company?
BizTalk is a 30-minute business interview show that airs Saturdays from 08:30 to 09:00 GMT and rebroadcasts throughout the weekend. The show is also posted on social media platforms including Facebook and YouTube.
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