Can Jeep Stay Ahead Of Its SUV Rivals?

CNBC published this video item, entitled “Can Jeep Stay Ahead Of Its SUV Rivals?” – below is their description.

Jeep has a strong brand and illustrious history dating back to World War II, making it one of the strongest brands in the automotive world. It has a military pedigree that dates back to World War II and for generations it has sustained its rugged, classic American image. It is also Fiat Chrysler’s top-selling brand, and it inspires a rare sort of cult-like devotion other automakers would kill for. But it needs to stay ahead of an increasingly competitive market. Jeep specializes in sport utility vehicles like the Wrangler – it does not make a single sedan or sports coupe. That has left it extraordinarily well-positioned for the recent boom in SUVs. However, the secret is out, and automakers everywhere are ramping up their own SUV and pickup inventories, and some are aiming their own products squarely at segments Jeep has long dominated. Jeep is answering with a slew of new innovations and new products to preserve its strong position and envied reputation. Industry insiders say Jeep can no longer expect that its legendary name and distinctive styling will keep buyers coming back.

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About This Source - CNBC

CNBC is an American pay television business news channel owned by NBCUniversal News Group, a division of NBCUniversal, with both indirectly owned by Comcast. Headquartered in Englewood Cliffs, New Jersey, the network primarily carries business day coverage of U.S. and international financial markets. Following the end of the business day and on non-trading days, CNBC primarily carries financial and business-themed documentaries and reality shows.

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In This Story: World War II

World War II or the Second World War, often abbreviated as WWII or WW2, was a global war that lasted from 1939 to 1945. It involved the vast majority of the world’s countries—including all of the great powers—forming two opposing military alliances: the Allies and the Axis powers.

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